About Us

About the Count Yogi Institute

The Count Yogi Institute exists to preserve, document, and advance the public understanding of Count Yogi, also known as Harry Frankenberg, a pioneer in golf education.

Count Yogi taught golf as a simple game focused on Pull-Control, movement, rhythm, observation, demonstration, and results, revolutionizing golf performance. His published record showcases a teacher and performer who worked far outside traditional golfing language. Rather than presenting the game as a series of isolated parts, he offered it as a continuous flow that could be observed, repeated, and applied in play.

The Institute begins with preservation. Count Yogi left behind a treasure trove of materials, including books, manuals, films, interviews, photographs, newspaper accounts, student memories, and eyewitness testimonies. Collectively, these resources form a documented history of his impactful life and work, illustrating how he taught thousands, traveled widely, performed for large audiences, and demonstrated a unique approach to golf that many considered unparalleled.

But the Institute is not just an archive. Count Yogi belonged to an era defined by technological advances like radio, television, film, mass travel, and the first significant transformation of American sport. His story is now entering a new phase through digital preservation, video analysis, geographic study, course mapping, GIS layers, and modern tools that allow us to explore and share his legacy in unprecedented ways.

This modern approach does not replace Count Yogi’s original words; instead, it safeguards them. The Institute preserves his foundational concepts—Pull-Control, movement, continuity, natural rhythm, demonstration, and results—while creating a contemporary research environment around them. The added layer of analysis helps organize history, map locations, study video footage, document witnesses, and connect his innovative methods to the actual golf courses he inspired.

The Institute is also dedicated to expanding Count Yogi’s visibility beyond traditional golf markets. His story is not solely for older golfers or golf history specialists; it is relevant to younger players, new golfers, researchers, athletes, digital creators, and anyone intrigued by the journey of a remarkable American figure who championed a simple, natural approach to movement through the decades.

The work of the Institute includes historical preservation, public education, digital media, YouTube programming, member resources, GIS-based course studies, product support, and the ongoing organization of Count Yogi’s published record.

Count Yogi’s legacy endures. The Institute exists to preserve it, modernize its presentation, and carry it forward.

Discover more about Count Yogi’s innovative approach to golf education and its impact on enhancing golf performance.