About the Count Yogi Institute
The Count Yogi Institute exists to preserve, document, and advance the public understanding of Count Yogi, also known as Harry Frankenberg.
Count Yogi taught golf as a simple game of Pull-Control, movement, rhythm, observation, demonstration, and results. His published record shows a teacher and performer who worked far outside the ordinary language of golf. He did not present the game as a collection of parts. He presented it as a continuous movement that could be seen, repeated, and carried into play.
The Institute begins with preservation. Count Yogi left behind books, manuals, films, interviews, photographs, newspaper accounts, student memories, and eyewitness testimony. These materials form the documented history of his life and work. They show a golfer who taught thousands, traveled widely, performed before large galleries, and demonstrated a way of playing that many observers considered unlike anything else in golf.
But the Institute is not only an archive.
Count Yogi belonged to the space-age century. His life crossed the rise of radio, television, film, mass travel, modern entertainment, and the first great technological transformation of American sport. His story now enters a new stage through digital preservation, video study, geographic analysis, course mapping, GIS layers, and modern tools that allow his record to be studied and shared in ways that were not available during his lifetime.
This does not replace Count Yogi’s published language. It protects it.
The Institute preserves the original words while building a modern research environment around them. Count Yogi’s own language remains the foundation: Pull-Control, movement, continuity, natural rhythm, demonstration, and results. The modern layer helps organize the history, map the places, study the footage, document the witnesses, and connect his method to the course itself.
The Institute is also expanding Count Yogi’s visibility beyond traditional golf markets. His story belongs not only to older golfers or specialists in golf history. It belongs to younger players, new golfers, researchers, athletes, digital creators, and anyone interested in how a larger-than-life American figure preserved a simple, natural approach to movement across decades.
The work of the Institute includes historical preservation, public education, digital media, YouTube programming, member resources, GIS-based course study, product support, and the continued organization of Count Yogi’s published record.
Count Yogi’s record survived.
The Institute exists to preserve it, modernize its presentation, and carry it forward.
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Platform to Perfection